Bespoke shows you’re better
You’d like to think people won’t judge a book by its cover, but your kit tells people about your brand long before you’ve shaken their hand, handed them a card or had a chance to tell them your story. That means the computer luggage you’re carrying, from laptop carry cases to backpacks and shoulder bags, matters.
If you or your customer has got the standard-issue kit, even if they’re the best laptop bags out there, you run the risk of blending into the background. But if you’re carrying bespoke gear – whether it’s been designed specifically for you or has been personalised to carry your own branding – you’ll get noticed. And for all the right reasons.
Where can I buy bespoke laptop bags?
Surprise surprise. We happen to sell them at techair. From adding people’s branding to our current ranges to designing custom-made products for customers, we get that bespoke products are often on people’s shopping list.
Some of the products we now stock as part of our ranges actually started their life as a bespoke product, like our eco backpack. We originally designed that as a bespoke product for a customer and it proved so popular that it sparked off a whole eco range.
How do you make bespoke products?
The journey to a bespoke product starts with finding out exactly what a customer or client needs it to do. We need to know what the challenge is. With laptop bags that could be all the ‘pain points’ a customer has found with their current bags or what their needs are. How often those bags break, what laptops they need to carry, what size they need to be. We need to understand what the product needs to do and what it needs to be carrying. Then we go away and design from scratch a product that fits exactly what our client needs.